Here are the five keys to success for Dr. Chris Martel and Downtown Dental of Corvallis:

1. Support your neighbors and community. "We do it by shopping locally where possible and volunteering at dental community service outreaches. People in Corvallis have a good track record of supporting local business in tough times," Martel said.

2. Treat your employees well and take time to respect and appreciate them.

3. Conserve resources and reduce frivolous expenses.

4. Conserve cash.

5. Use O'Brien Dental Lab of Corvallis, a full service dental lab that makes crowns, dentures, bridges, implants, etc. "They're amazing and make my life so much easier," Martel said.