The scene was set on Saturday afternoon.
Gill Coliseum was packed to the brim with 9,836 fans, nearly all clad in orange.
They were there to root on the Oregon State men's basketball team in the Civil War.
After all, there was a chance to take a win over Oregon and move over .500 in the Pacific-10 Conference.
Instead of a fast start, the Beavers fizzled and wound up losing 63-59.
Once again, the Beavers (8-10, 3-4) slogged their way through a sluggish first half and found themselves down to the Ducks (9-10, 2-5) by 17.
"Extraordinarily frustrating," OSU coach Craig Robinson said. "And inexplicable, that would be the right word if it was the first time it happened or the second time. But it constantly happens and we just have to re-examine how we're starting games.
"I think psychologically we're still not a 3-3 team in the Pac-10. I think that's what it is. Psychologically, we can't handle each game being harder than the one before."
The Beavers erased the lead but could not finish the game.
Oregon hit nine 3-pointers and made three in a crucial three-minute span late in the second half. Jay-R Strowbridge hit the third with 2 minutes, 22 seconds left that gave Oregon a 57-50 lead.
The Beavers never recovered.
Shooting woes plagued OSU throughout. Time after time the Beavers missed layins.
Calvin Haynes was held scoreless and two Beavers finished in double figures.
The Ducks came out and played their style, banging away inside and muddling each possession.
"It was a war, but when it comes down to it, it's basketball," OSU guard Lathen Wallace said.
The Beavers had seen the tape of Oregon and knew the Ducks brought a hard-nosed, physical brand of basketball to the court.
The Beavers were ready and did not back down. They had 31 rebounds to UO's 30 and matched Oregon's aggressiveness.
"Basketball's a physical game so we're used to playing physically. I don't think that was that big of a deal," Robinson said.
"We handled their physicality. We didn't get outrebounded. It didn't feel like we got outmuscled or anything like that. We just didn't execute."
Oregon's lead bulged at 33-16 before Lathen Wallace came to the rescue.
Wallace, who finished with a team-high 15, scored the final seven points of the half after a free throw by Angus Brandt and pulled OSU within 33-24 at the half.
OSU forward Kevin McShane said the Beavers practiced well and seemed ready for the game.
"Even on Thursday we had a full-on scrimmage and everybody was playing hard and making shots," McShane said. "It just didn't come through in the game."
McShane said the Beavers need to do a little soul-searching and ask themselves, "who are we?"
"Are we going to be the Beavers from five years ago who were kind of in the games and then get blown out or are we the new Beavers, we play hard for 40 minutes and we win games?" McShane said. "So I think each of us as players have to figure out, ‘OK, who are we right now and who do we want to be?' "
Oregon 63, Oregon State 59
OREGON (63) - Singler 5-14 2-4 16, Nared 1-1 0-0 2, Catron 3-4 2-3 8, Sim 6-10 0-0 15, Loyd 1-3 0-1 2, Fearn 0-0 0-0 0, Armstead 0-3 0-0 0, Williams 2-4 0-0 5, Strowbridge 6-9 2-3 15. Totals 24-48 6-11 63.
OREGON STATE (59) - Johnson 2-3 0-0 4, Collier 2-3 4-4 8, Brandt 2-3 1-4 5, Cunningham 2-7 4-4 9, Nelson 5-14 0-0 11, McShane 0-0 0-0 0, Starks 0-3 0-0 0, Burton 2-5 3-4 7, Haynes 0-4 0-0 0, Wallace 5-10 2-2 15. Totals 20-52 14-18 59.
Halftime-Oregon 33-24. 3-Point Goals-Oregon 9-23 (Singler 4-7, Sim 3-7, Williams 1-3, Strowbridge 1-4, Loyd 0-1, Armstead 0-1), Oregon St. 5-20 (Wallace 3-6, Cunningham 1-4, Nelson 1-6, Haynes 0-1, Johnson 0-1, Starks 0-2). Fouled Out-None. Rebounds-Oregon 30 (Catron, Singler 6), Oregon St. 31 (Burton 7). Assists-Oregon 18 (Loyd 6), Oregon St. 14 (Cunningham 5). Total Fouls-Oregon 15, Oregon St. 17. A-9,836.