Oregon State University and the city of Corvallis are sponsoring a bicycle and pedestrian safety campaign and are giving away gear to support it.

The “Be Bright! Be Seen” project aims to encourage bikers, hikers, joggers and walkers to make sure they are more visible to motorists and to each other.

The effort is an attempt to get commuters to think about visibility issues during dark, rainy Oregon winters, and during the rest of the year after nightfall,” said Steve Clark, the OSU vice president for university relations and marketing.

“Drivers need to pay more attention to bikers and pedestrians, and walkers and bikers need to make themselves as visible as possible during low-light situations.”

Clark noted that biking and jogging are popular pursuits in Corvallis and that “the city, and particularly the campus, have some dark spots.”

According to Oregon Department of Transportation statistics cited by OSU, pedestrian fatalities most often involve people who were walking when it’s dark, while wearing dark clothing. In October 2012, ODOT reported that pedestrian fatalities in Oregon were up 23 percent from the same period in 2011.

“The last thing anyone wants is to have serious accidents or injuries occur,” said Clark. “So we are simply promoting improved safety by being bright and being seen.”

The program, which also is sponsored by the Corvallis Gazette-Times, the OSU Beaver Store and the Daily Barometer, begins Thursday with an event on campus in the Memorial Union quad. Participants can win prizes, including a lighted strobe, a reflective key clip, a reflective wristband or an illuminated umbrella.

Contact reporter James Day at jim.day@gazettetimes.com or 541-758-9542. Follow at Twitter.com/jameshday or gazettetimes.com/blogs/jim-day.


Oregon State University is hosting a “Be Bright!” event from 11 a.m. to 2 p.m. Thursday in the Memorial Union quad. Participants can spin a wheel to win bike lights, reflective gear or an illuminated umbrella.

(1) comment

Vernon Huffman
Vernon Huffman

Orange is a high visibility color.

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