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Women still work longer than the sun

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If you have gray in your hair, you may remember the commercial that featured a dancing, singing supermodel who boasted, "I can bring home the bacon; fry it up in a pan, and never ever let you forget you're a man …" But women have come a long way since the late 1960s, right?

Not so much, according to the latest "duh"-inspiring survey by the Pew Research Center. It concluded that 60 percent of the women surveyed report they would rather have part-time work rather than full-time jobs so they can spend more time at home.

The article, which we ran on Tuesday's front page, asked the question, "What does it all mean? Four decades after the equal rights movement laid claim to equal footing for women in the workplace, are these findings and others like them a tacit admission that in the end, it's really not possible to have it all?"

The article trumpets cutting-edge ideas to ease womens' work burden, such as job-sharing and the advent of MomSpace, an entrepreneurial service "devoted to matching moms with services in their communities."

Frankly, we don't see these women are hoping for part-time work, when you consider how many hours they already work both inside and outside of the home. According to data from the 2006 American Time Use Survey by the federal Bureau of Labor Statistics, the average working woman spends an additional 16 hours working on household-related tasks.

So maybe these women expressing their work wishes to the Pew researchers aren't so much dreaming about working at a part-time job as they are hoping for a work day that is just one day.

The Pew survey asks only what women want; it does not reflect their actual work situation. It also didn't ask them the question that has ignited many a domestic dispute: What is the other adult in the household - and the older children -

contributing to the completion of any

necessary household chores?

About 40 percent of the men out there who are married or otherwise living in a family arrangement are indeed doing the laundry, vacuuming, grocery shopping, cooking, cleaning, lunch-fixing and the myriad other household must-dos. But that was in 2006, and while we hate to be picky, they're still only putting in about 10 hours a week on home work average compared with the 16 hours that women contribute.

Still, it's an improvement over the days when that "fry-it-up-in-a-pan" ad was in heavy rotation. Men spent about four hours a week on household chores then. Between 1968 and 1985, they added six hours a week to that time, according to the labor bureau.

We recognize that advertising sells products; it is not intended as a faithful chronicle of sociology. After all, that fry-it-up commercial was selling something no modern working woman should be without: "The 8 Hour Perfume," Enjoli. (Actually, frying bacon smelled better, as we recall.)

But maybe it's time that TV ads reflected a more updated image by depicting the men (and we know there are many of them) who casually and routinely shoulder their fair share of the household chores. When was the last time, for instance, that you saw an ad for a mop that featured a man affectionately shaking his head in rueful indulgence at the kid who tracked in a field of mud all over his just-mopped floor?

Whether you look at retro ads, modern ads or surveys about the daily division of labor between men and women, you have to ask: Have we really come a long way, baby? Not that we want to start a quarrel …

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