Oregon State athletic director Bob De Carolis announced Monday the athletic department has cut the cost of some football tickets for the coming season.
The short-term plan is to bring in more people for games with more options.
The long-term plan is to take those added people and turn them into donors. OSU is in a push to double its donor base to 12,000 by 2012.
"We just want people to experience OSU athletics," associated athletic director for athletic communications Steve Fenk said. "Hopefully, it will be a positive one and they will come back and be a part of the program."
Changes were spurred on by fan request for cheaper tickets in tough economic times to help make it affordable to attend games.
This is the first time OSU has scaled back ticket prices since 2000, according to De Carolis.
"Our staff has heard you; we're listening and we've taken your feedback to heart," De Carolis wrote in his online AD Report. "We want to make our games accessible to as many members of Beaver Nation as possible. We want to offer prices that allow more fans to participate and share in the excitement of our football program's great future and the game day atmosphere."
De Carolis was not available for comment to expand on all the changes being planned.
Some of the changes include specials on selling the upper wings of the east side of the stadium, now called the Valley View. That area has been mostly vacant since the stadium expansion.
Season tickets there will sell for $149 with no Beaver Athletic Student Fund (BASF) donation. Last year's cost was $252 plus a $100 donation.
The Beavers hope to primarily fund the athletic department in two parts. One is by ticket sales to football games. The other is by donor help.
"While filling Reser Stadium will always be a priority, it's also important that we expand our base of support through a second strategy, which centers on BASF donations regardless of ticket sales," De Carolis wrote.
There will be no raise in BASF rates for current ticket holders. Donations in some sections in the north and south ends of the east side have been reduced.
Season tickets will be $256 each, a $4 increase from last season due to the nonconference opponent being Louisville of the Big East Conference instead of lower level Portland State.
Being an even year, the home Pacific-10 Conference schedule is more attractive with Oregon and Southern California coming to Reser Stadium.