NEW YORK — The Van Wagner Sports & Entertainment Collegiate Services Division has named Mark Massari, Oregon State University's deputy athletics director, as its vice president for the West Coast.
Massari is in his second tenure at OSU after serving the previous six years as director of athletics at the University of California, Santa Barbara.
“I am thrilled to welcome Mark Massari" to Van Wagner, said Mike Palisi, the company's executive vice president. “As a former director of athletics and athletics administrator, with extensive experience in sponsorship sales, marketing and multimedia rights, Mark brings a wealth of knowledge and a unique perspective that will aid tremendously as we constantly strive to deliver unprecedented revenue and marketing solutions to our collegiate partners."
Massari said he was "excited to implement new marketing campaigns to engage and grow our partner schools and conferences."
Since his return to Corvallis, Massari directed both external and internal operations including leading all capital projects for the Pac-12 school. He served on the search to hire head football coach Gary Andersen and created the campaign “Commit2Wayne,” increasing men’s basketball season ticket sales to the highest level in a decade.
With the conference he launched Pac-12 Sales, an outbound ticket marketing and fan engagement effort and introduced “Beavers Salute” outreach, honoring military veterans, servicemen and women and their families. Massari initiated the “Men of Roses” celebration with Nike for the 75th anniversary of the historic 1942 Rose Bowl victors.
While at the University of California, Santa Barbara, he led 20 Division I programs for the Big West Conference school.
Massari served several roles at Oregon State before leaving for UCSB. From 2006-08 he was the senior associate athletic director for external affairs and managed the Learfield Sports property from 2002-06.
The Northern California native played football as a scholarship student-athlete at Sacramento State University, earning a bachelor’s degree in history. He later received his master’s degree in leadership and sports business from Duquesne University. Mark and his wife Kimberly have a daughter Madeline, a son Joseph and a chocolate lab named Hershey.